Advertising

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Bango pinpoints best performing mobile advertising campaigns
(PhoneContent.com - May 12, 2008)

Mobile marketers can now turn to the Bango mobile analytics tool and use the new goal comparison feature in its mobile analytics tool to see which mobile advertising campaigns and traffic sources deliver the best conversion rates.

www.phonecontent.com/bm/news/2052.shtml

Microsoft exec hired as CEO of social media advertising start up Media6°
(InternetRetailer.com - May 12, 2008)

Joe Doran, a former Microsoft Corp. executive, has been hired as the first CEO of advertising firm Media6°. The new company will provide analytics and consulting for advertisers seeking to capitalize on social media.

www.internetretailer.com/dailyNews.asp?id=26365

Caller falsely asks for school advertising
(Public Opinion - May 12, 2008)

GREENCASTLE, Monday, May 12 -- Greencastle Police Department reports that someone called a local business at 1:30 p.m. Thursday and tried to get money for advertising for Greencastle-Antrim School District.

www.publicopiniononline.com/ci_9230890?source=most_viewed

Yellow Pages zooms in on online advertising
(Stuff - May 12, 2008)

Directories firm Yellow Pages Group has created a new digital media business unit to target the growing online advertising market.

www.stuff.co.nz/4523698a13.html

UK: Call for ban on sports advertising by drinks brands
(Just Drinks - May 12, 2008)

A Labour MP in the UK has called for a ban on alcohol advertising at sports events, which would include a ban on sponsorship.

www.just-drinks.com/nd.aspx?id=93806&lk=alrt3&amd=3076

AARP Submits Testimony On DTC Advertising
(Medical News Today - May 12, 2008)

Controlling direct-to-consumer (DTC) advertising of prescription drugs has an important role to play in making prescription drugs more affordable for the overall U.S. health care system.

www.medicalnewstoday.com/articles/107076.php

Turkey’s leading business groups launched a Europewide advertising
(Turks.US - May 12, 2008)

Turkey’s leading business groups yesterday launched a Europewide advertising campaign to promote the country’s EU candidacy amid last-ditch diplomacy ahead of a Thursday EU summit in Copenhagen.

www.turks.us/index.php?topic=Business&page=453

Graduate students map out business plan, advertising for Jonesboro’s transit system
(NWAnews.com - May 12, 2008)

JONESBORO — Graduate students from Arkansas State University are getting a handson experience in business and advertising by handling marketing for backers of a ballot item on continued funding for Jonesboro’s public transit system. (Arkansas Democrat-Gazette Northwest Edition)

www.nwanews.com/adg/News/225545

Small business: Avoiding advertising mistakes
(Newsday - May 12, 2008)

There aren't a lot of do-overs when it comes to your small-business advertising. With limited dollars, you only have so many chances to make an impact on your target audience.

www.newsday.com/business/ny-bzherz5683104may12,0,656377.stor...

Hanoi to remove illegal advertising boards
(Vietnam Net - May 12, 2008)

VietNamNet Bridge - From May 20-25, Hanoi authorities will dismantle illegal advertising boards and pay phones to beautify the capital.

english.vietnamnet.vn/social/2008/05/782641